Claude Hopkins

Advertising’s earliest genius and how he can help your advertisements to work better, predictably

by Claude Hopkins

You shouldn’t miss Claude C Hopkins’ new book.

Actually Scientific Advertising was first published 91 years ago, so new it really isn’t. But if its content is new to you, says SOFII’s reviewer, this concise classic can still teach you valuable lessons to improve your communication skills and enhance your career too. Hopkins was, by rather a long way, the highest paid advertising person of his generation. Find out why here

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About the author

Claude Hopkins was the first leading Madison Avenue figure to realise that advertising isn’t a matter of random chance but rather it can and should be precisely measured and tested, that it can in effect come close to being an exact science.