Francesco Ambrogetti

CDE project 6: the use and misuse of emotion. Section 3.1: the science of emotions.

by Francesco Ambrogetti

In order to understand why and how emotions are so crucial in the donor experience, we need to understand why people give to charities.

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The Good Suspended video series part two - three more fantastic little films

by Francesco Ambrogetti

There is nothing ordinary about how these people are reaching out to help others. Innovation, kindness and generosity abound in these three videos celebrating the unsung heroes of the coronavirus pandemic.

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World-changers at Work - The Good Suspended video series part one

by Francesco Ambrogetti

All around the world, people are doing amazing things to help others cope during the coronavirus pandemic. Italian fundraiser Francesco Ambrogetti shares some of his favourites in this video series, entitled The Good Suspended.

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About the author

Francesco returned to Italy in 2015 after 20 years abroad, as marketing and fundraising director of UNICEF in Italy. Francesco has 20 years of senior-level fundraising leadership experience with major international charities including UNICEF, UNAIDS, UNHCR, MSF, WWF, Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million until now. 

He is professor of fundraising at Bologna University and frequent speaker at international & national fundraising congresses and frequent blogger and author of articles on fundraising and marketing. He is also author of the book ‘Manuale di fundraising per le organizzazioni nonprofit’ (Handbook on fundraising for nonprofit organisations) published in 2005.