George Crankovic

Asking your donors the right way – six tips to build relationships and giving

by George Crankovic

Fundraisers, we all know it can be hard to make the ask. Whether you need to speak to your donor in person or on paper, it’s not easy to ask for the donations that your organisation and your beneficiaries need. In this article, copywriter and consultant George Crankovic shares six useful tips to help you make that all-important request. 

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About the author

George Crankovic (he/him) is an agency-trained, award-winning, freelance fundraising copywriter and consultant with years of on-the-ground experience. George specialises in crafting direct mail appeals, online appeals, and other communications that move donors to give. He serves major nonprofits in the USA like like Sutter Health, Presbyterian Night Shelter, Portland Rescue Mission, Meals on Wheels, Project HOPE, Christian Chronicle, Lutheran World Relief, American Leprosy Mission, and many others. His projects range from specialised appeals for mid-level and high-dollar donors, to integrated, multichannel campaigns, to appeals for acquisition, reactivation, and cultivation. To find out more, visit