Indra Sinha
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Indra Sinha
‘The Last Word’: how copywriters can change the world
by Indra Sinha
A brilliant addition to the showcase of fine writing from acclaimed copywriter and author Indra Sinha.
Read moreBhopal Medical Appeal: press advertisements
by Indra Sinha
On one awful night in 1984 the Union Carbide factory in Bhopal, India exploded sending clouds of poisonous gas across the city that would kill tens of thousands of people and inflict misery and suffering on future generations. Thus began the Bhopali people’s search for justice and treatment, which led to the founding of the BMA, whose advertisements have become the symbols of a crime that, more than 25 years later, still inflicts unimaginable suffering and still goes unpunished. The Bhopal Medical Appeal campaigns to change this, through its fundraising.
Read moreHow I wrote it: the classic Amnesty press ads
by Indra Sinha
In this eight-minute video, legendary copywriter and author Indra Sinha reflects on the thinking behind some of the most poignant and affecting fundraising advertisements of all time. There are pearls of wisdom here for every enthusiastic communicator
Read moreAbout the author
Pick an advertising agency, any agency. Walk to where the copywriters congregate and gently whisper the name Indra Sinha. Then stand back and watch.’
So it says on the Wikipedia page for Indra Sinha. Not for nothing did his peers vote him to be among the 10 best agency copywriters of all time. Now nudging the age when other writers often hang up their boots Indra’s still crafting great creative ads for some of the worlds most urgent causes.
