Jackie Fowler

Donor-centred fundraising – are you prepared to take a leap of faith?

by Jackie Fowler

Giving donors choices and allowing supporters to opt out of fundraising appeals are hotly debated topics in the UK right now. But one well-known UK charity has been practising both of these supposed heresies for nearly 30 years now. 

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About the author

Jackie Fowler is the chair and owner of fundraising, marketing and communications agency, Burnett Works. She has over 25 years’ experience working with a huge range of charities, large and small, helping them to grow support through direct marketing programmes, integrated campaigns and brand development. Jackie is a keen advocate of relationship fundraising and it remains a key cornerstone of her fundraising thinking and practice.