Jay Love

Everything you need to know about the annual appeal letter. Made easy.

by Jay Love & Tom Ahern

In one simple infographic Tom Ahern and Jay Love tell you everything you need to know about the annual appeal letter.

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The great donor exodus, and what to do about it. A three-part series from Jay Love


by Jay Love

Jay Love’s revealing infographics have been setting American fundraisers alight recently, with good reason. Why do donors head for the exit? How does our sector’s attrition compare with customers of for-profit businesses? Do larger donors leave sooner? How many donors could you keep, if you just did some things differently?

Now on SOFII, widely respected data specialist and entrepreneur Jay Love explores these seemingly permanent hot topics with two generous helpings of practical advice all fundraisers could follow.

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About the author

Jay Love is founder of eTapestry. He also recently launched Bloomerang, an online management system to help small- and mid-size nonprofits reach, engage and, most importantly, retain the commitment of the people who share their vision.