John Logan

Help Hollie ‘pants on your head’ campaign

by John Logan

A heartwarming, bittersweet story for Anthony Nolan blood cancer charity. Follow the link to learn of Hollie’s brave and funny campaign to raise both money and awareness.

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The Help Hollie campaign: how relationship fundraising works at Anthony Nolan

by John Logan

John Logan’s niece Hollie showed incredible bravery in the face of illness and was a true inspiration. In this article John explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.

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Want to fight hatred and raise money for a good cause? Do it the fun way!

by John Logan

Fighting hatred with humour: learn how a satirical website and a leading foodbank charity took on notorious British tabloid journalist and hate-monger Katie Hopkins and raised a lot of money in the process.

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About the author

John Logan has a postgraduate diploma in charity marketing and fundraising from the Cass Business School. After two decades in the TV and media sector he now dedicates his energy and experience to improving the way organisations fundraise in the digital age.

john logan

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About the author

John Logan has a postgraduate diploma in charity marketing and fundraising from the Cass Business School. After two decades in the TV and media sector he now dedicates his energy and experience to improving the way organisations fundraise in the digital age