About the author

Jon Duschinsky is a social innovator who has teamed up with some of the best creative minds in the world to create The Conversation Farm, a unique agency that uses creativity and conversations to solve problems. Business has a new paradigm today. Consumers care less what you make than what you are made of. Companies like Dove, P&G and many others are embracing it, creating conversations around the social good they are doing - conversations that drive audiences to talk about, and engage with them. The Conversation Farm helps its clients embrace this new paradigm. With startling results.