Jonathan Andrews

Name: The SOFII Foundation
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UNICEF UK: ‘own a colour’ appeal

by Jonathan Andrews

This campaign run jointly by UNICEF UK and the paint company Dulux raised £52,000 in the first day. And the company paid all the costs.

About the author

Jonathan Andrews began his career working in sales for Unilever. Since then he has led successful fundraising teams at Alzheimer’s Society, Age Concern and Action for Children. He is passionate about creating remarkable corporate partnerships and is now director of Remarkable Partnerships.