About the author

Once upon a time Karin was a youth worker before weirdly (her words) moving into commercial advertising. But her heart couldn’t take selling vegetable oil for too long so she joined the Muscular Dystrophy Group. Then she went to Burnett Associates, where she learned to love donors and treat them like proper people. Now creative director with Burnett Works, Karin has worked with 100+ charities, taking causes to heart and winning awards.