About the author

Karl is the founding director and resident idealist of Marlin Communications; a creative agency that provides the Australian not-for-profit and cause-related sector with a range of creative services. Marlin’s specialty is bridging the gap between fundraising and branding – helping each and every client to raise more funds and better articulate their brand position. His favourite quote, ‘Fear the time when Manself will not suffer and die for a concept, for this one quality is the foundation of Manself, and this one quality is man, distinctive in the universe…’ from John Steinbeck’s ‘Grapes of Wrath’, is the best indicator of his aspirations for how a fair and decent society should be (although he now realises that should read, ‘personself’).