Kevin Waudby

Supporter insights: what are they, why bother with them and how to uncover them?

by Kevin Waudby

In this thought-provoking article, Kevin Waudby shows how great supporter insight can help differentiate your charity from your competitors and be the difference between a supporter giving to your cause instead of theirs.

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About the author

Kevin recently founded a specialist consultancy called Good Innovation to help charities innovate successfully to deliver new income. Before that he worked for Cancer Research UK for 12 years, where he established and managed its substantial innovation programme.