Laura Fallon

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About the author

Laura Fallon IWITOT

Laura Fallon (she/her) has worked in fundraising for over 15 years, with roles in both local and national charities. Her fundraising journey began in community fundraising before moving into events. It was during her time in events fundraising that Laura realised a passion for providing excellent stewardship and supporter journeys. She now specialises in supporter experience as Claire House’s first supporter engagement fundraiser.

Laura Fallon

Battersea – ‘Are you a dog person, or a cat person?’ welcome journey

by Laura Fallon

In an article based on her presentation from I Wish I’d Thought of That 2025 (IWITOT) in London , Laura Fallon celebrates a welcome journey from UK-based animal welfare charity, Battersea. We agree with Laura, this campaign is both clever and effective.

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About the author

Laura Fallon IWITOT 2026 10 23 032158 gywz

Laura Fallon (she/her) has worked in fundraising for over 15 years, with roles in both local and national charities. Her fundraising journey began in community fundraising before moving into events. It was during her time in events fundraising that Laura realised a passion for providing excellent stewardship and supporter journeys. She now specialises in supporter experience as Claire House Children’s Hospice’s first supporter engagement fundraiser.