About the author

Louise has acquired a wide range of experience during her 14 years in the charity sector. First at the National Institute of Conductive Education, then ChildLine and in more recent years leading the British Heart Foundation’s Central England events team before moving to Mencap, as Fundraising Manager for the Midlands, helping to organise several high-profile national campaigns. Her broad experience stood her in good stead for her current role of Director of Fundraising at Birmingham Children’s Hospital where she has forged productive long-term partnerships and in doing so raised both the profile of the Hospital and led her team to triple fundraising income.