About the author

Lucy Minshall-Pearson (she/her) is a special events manager at the Natural History Museum (NHM). She develops and delivers impactful events to deepen relationships with supporters, inspire greater engagement with NHM activities and maximise income. While Lucy has spent most of her career in the museum/visitor attraction industry, she also worked at St John Ambulance as their events and experience manager delivering events for their Philanthropy, Corporate Partnerships and Trust and Foundation team.