Nancy Schwarz

Name: The SOFII Foundation
Price range: $

How to fail to motivate your audience to take action

by Nancy Schwarz

This campaign using print ads from from Action Against Hunger (AAH) is a great example of how to fail to motivate your audiences to take action that will benefit your cause.

About the author

Nancy E Schwartz is president of Nancy Schwartz & Company and helps nonprofits succeed through effective marketing. She is the publisher of the Getting Attention e-update and blog and, with her team, works with nonprofit organisations and foundations throughout the USA to build and maintain relationships with key audiences.