Nancy Schwarz

How to fail to motivate your audience to take action

Paper cut out

by Nancy Schwarz

This campaign using print ads from from Action Against Hunger (AAH) is a great example of how to fail to motivate your audiences to take action that will benefit your cause.

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About the author

Nancy E Schwartz is president of Nancy Schwartz & Company and helps nonprofits succeed through effective marketing. She is the publisher of the Getting Attention e-update and blog and, with her team, works with nonprofit organisations and foundations throughout the USA to build and maintain relationships with key audiences.