About the author

Paul Amadi is the Executive Director of Fundraising at MS Society. He brings with him two decades worth of experience and a strong track record of improving the performance at some of the UK’s most high profile charities including Diabetes UK, NSPCC, RNIB, Sense and Leonard Cheshire. Paul also served six years as a trustee of the Institute of Fundraising, including three as its Chair. He is Chair of the International Fundraising Congress and a Trustee of SeeAbility.