Richard C McPherson

Conversion of a techno-sceptic

Digital giving book

by Richard C McPherson

Only a few things in life are worth missing a flight for. I’d like to tell you about two of them. The first is merely amusing but the other, I think, you will find of more value. The first was only the second flight I’d missed, ever. It was going to Oslo, Norway, but I was stuck on London’s Hammersmith roundabout…

Review by Ken Burnett.

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Striking ideas: fake nuns, donkeys and your strategy for the year ahead

by Richard C McPherson

A new non-profit organisation starts in America about every 10 minutes, 40,000 just last year. Or maybe it was 50,000. Even the US Internal Revenue Service (IRS) isn’t exactly sure. Worthy, interesting or bizarre, they will be competing with you this year. Fortunately, they provide three valuable lessons if your organisation was started more than 10 minutes ago.

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Technology and storytelling: seeking support with multiple channels

by Richard C McPherson

This article by Richard McPherson, questions how well fundraisers have transferred the power of storytelling and communication to direct mail, phone calls and emails. What do you think?

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Where technology is taking us: Lessons from the ‘new’ charities

by Richard C McPherson

The press is full of intriguing bits and pieces that suggest the ‘new charities’ may have something to teach traditional charities.

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About the author

Richard McPherson pioneered fundraising campaigns in both the civil rights and conservation movements, and served with Earthwatch before founding Philadelphia-based McPherson Associates Inc. The agency represents leading PBS and NPR stations, higher education institutions, conservation organisations, women’s health and advocacy groups, and international organisations. 

Long known for innovation with traditional media, Richard has emerged as a leader among internet strategists and is the author of the acclaimed book Digital Giving: How Technology is Changing Charity (2007, iUniverse, a Barnes & Noble Company).