Ruby Bayley-Pratt

‘Don’t we, as a sector, have a responsibility to hold ourselves to a higher ethical standard?’ Change for Good reviewed.

by Ruby Bayley-Pratt

A new review of Omar Mahmoud and Bernard Ross' Change for Good sheds light on the complex world of behavioural economics and how they can apply to fundraising.

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About the author

As fundraising and special projects manager at Amnesty UK, Ruby manages and supports strategic fundraising and cross-organisational projects to enhance the quality and efficiency of AIUK’s fundraising programme and support AIUK’s strategic goal to engage the UK population in human rights. Her current focus is fundraising proposition development and fundraising compliance.