Ruthellen S. Rubin

Tossing your cookies: grassroots fundraising at its best

A great American tradition. Girl Scouts and their cookies seem to have been around forever.

by Ruthellen S. Rubin

When asked, ‘What is your earliest recollection of making a charitable donation?’, most Americans respond: ‘Buying Girl Scout cookies.’

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About the author

Ruthellen S. Rubin, CFRE, fundraising consultant and member of the faculty, Heyman Center for Philanthropy and Fundraising at New York University.