SOFII Contributors

Direct mail from Africa and Asia

by SOFII Contributors

Four essential campaigns showcasing the innovation and skills of organisations in Africa and Asia.

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Direct mail from the UK

by SOFII Contributors

From Friends of the Earth to Greenpeace, the RSPB to Mencap: a collection of the best direct mail campaigns from the UK.

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DM from the higher ed. sector

by SOFII Contributors

There is a lot of inspiration to be had when it comes to direct mail from some of our greatest institutions: universities.

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European ideas worth swiping

by SOFII Contributors

Get your passports ready as we travel around Europe to explore some of the great direct mail ideas currently working wonders across the continent.

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Great ideas from Down Under

by SOFII Contributors

We look at great campaigns and novel ideas from the wonderful shores of Australia and New Zealand.

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Great ideas from the USA

by SOFII Contributors

From sea to shining sea fundraisers in the United States are leading innovators and inspirers, notably in the field of direct mail campaigns.

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Inside secrets of the copywriter’s art – the ‘how I wrote it’ series

by SOFII Contributors

Classic direct mail campaigns are explored and explained by the people who created them in this unique section of the DM showcase on SOFII.

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Inspiration from Canada

by SOFII Contributors

O Canada! Our friends in the second-largest country on earth provide us with some superb examples of great direct mail fundraising.

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Saying thank you nicely, in a letter

by SOFII Contributors

Remembering to thank donors for their support is vital. Here are five direct mail ‘thank you’ campaigns that really made a difference.

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The best of the best of direct mail

by SOFII Contributors

We bring you the best of the best: 17 incredible packs that we feel every fundraiser should be aware of and learn from.

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Treasures from SOFII’s archives

by SOFII Contributors

Come and dive into SOFII’s extensive archive to discover superb direct mail campaigns from decades, even centuries, past.

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Wise words on direct mail

by SOFII Contributors

Experts discuss how to best create spectacular, inspirational and innovative direct mail campaigns that will connect with donors.

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About the author

This article was contributed to by many wonderful friends of SOFII. If you would like to add your voice to this or any other SOFII section, please e-mail joe@sofii.org.