Sarah Crowhurst

Cards Against Humanity Saves America

by Sarah Crowhurst

In an audacious and hilarious campaign, irreverent card game Cards Against Humanity took on Donald Trump at his own Twitter game and raised two million dollars in just nine hours for good causes. 

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About the author

Sarah is a Senior Digital Strategist at Open. She started out in youth campaigning and email fundraising at PETA UK, went on to manage multi-channel campaigns at Barnardo’s and Save the Children and subsequently managed email and digital fundraising activity at Plan International UK.

Sarah has been specially selected as a rising star of fundraising and will be mentored by Leesa Harwood, director of By The Waves.

Sarah Crowhurst

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About the author

IWITOT 2025 Sarah Crowhurst

Sarah Crowhurst (she/her) has helped charities in the UK run digital campaigning and fundraising campaigns for over 15 years. Through crafting new strategies, driving impactful campaigns and developing email journeys, she’s mobilised millions of people to take actions for causes they care about.

Sarah created the digital fundraising consultancy Hynt so that she could work with more charities around the world at an affordable rate.