Simon Dickson
Exploring the evolution and trends of mid-level fundraising
by Simon Dickson
What is the difference between major and mid-level giving? What changes are we seeing after years of traditional mid-level programmes? What charities have been innovating in this area of fundraising? In a special long read written especially for SOFII, Simon Dickson explores all these questions and kick starts your thinking about what mid-level giving could look like at your charity.
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