About the author

Tony is the Founder/Managing Director of Listen, an award-winning telephone fundraising agency based in the UK and now raising money and awareness for good causes worldwide. He has been fundraising since 2003 and is particularly interested in supporter engagement and innovation. He is a regular blogger and you can follow his tweets @Tcharalambides or e-mail him. Listen donated £10,000 in matched funding towards SOFII's new website.