About the author

Zineb Messaoui (she/her) is a planner at Open, where she specialises in creative planning. Zineb works closely with organisations to deeply understand their vision, objectives and challenges, collaborating to shape the most effective creative approach for each project. She thrives in translating these approaches into emotive and inspiring storytelling that fuels powerful creative. Her career began in commercial advertising, where she developed brand and direct response strategies and campaigns for both B2B and B2C clients across sectors, ranging from financial services and hospitality to broadband.