About the author
Adrian Salmon, vice president, GG+A Europe, brings nearly 20 years of direct-marketing fundraising experience in the higher education, arts and culture, and wider not-for-profit spheres.
His particular expertise includes direct mail fundraising, annual giving program management, and management of contributions from integrated mail and online appeals.
Adrian was footsteps fund manager at the University of Leeds and before that served for more than nine years with The Phone Room Ltd. as director of dlient services and as head of TPR education.
Adrian holds a Bachelor of Arts degree in English from the University of Cambridge and is a member of the Institute of Fundraising. Adrian serves on the Advisory Panel of Rogare, the new practitioner-focused fundraising think tank at Plymouth University’s Centre for Sustainable Philanthropy.
