Chris Barraclough

Name: The SOFII Foundation
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Shelter’s Joan and Rudy pack: a pet dog helps homeless old people

by Chris Barraclough

The creators of this direct mail pack from Shelter read the cause and its audience brilliantly and went on to smash its targets.

About the author

Chris Barraclough began his career working with the late George Smith. As one of the UK’s leading copywriters his portfolio includes taking British Red Cross onto television, launching the innovative Heart Matter CRM programme for British Heart Foundation, traditional fundraising for Arthritis Research UK and digital advertising for WaterAid.