About the author

With nearly 30 years experience of direct fundraising, John has held senior posts in within Oxfam and Practical Action, and was Director of Fundraising for Western Europe for Habitat for Humanity International. He founded John Grain Associates (JGA) in 2004 since when he has worked with clients large and small to develop innovative, sustainable and long-term individual giving programmes. He is a passionate advocate of permission based, ethical fundraising with an emphasis on understanding our donors and how best to deliver an inspiring and motivating experience for them with every interaction they have with charities. He led the recent Commission on the Donor Experience’s project into Thanking and Welcoming and last year launched the Secret Giver, the sector’s most comprehensive mystery shopping and competitor benchmarking programme.