About the author

Karry Lau (she/her) is a direct marketing manager at St John Ambulance. She is a communications professional with a passion for storytelling. Formerly an award-winning journalist in Hong Kong, Karry transitioned into a communications lead role, working in organisational development for a non-profit organisation. After moving to the UK, she now focuses on fundraising. At St John Ambulance, Karry uses her expertise to empower the charity to harness the power of storytelling, creating impactful direct marketing campaigns that drive donations and engagement, amplifying their life-saving missions.

About the author