About the author

Louise joined the British Heart Foundation in March 2011 from Shelter, where she was also the Director of Fundraising. Louise has extensive charity fundraising experience gained over 18 years working for Help the Aged and Age UK, Cancer Research UK and the National Deaf Children's Society. She is a keen fundraiser who practices what she preaches and regularly runs and cycles for charity – including doing the London Marathon twice. Louise is a Trustee and Chair of the Fundraising and Marketing committee for the Dame Kelly Holmes Legacy Trust.