Nicole Schmidt
Five ways to ‘Harry Potterise’ your Internet and direct mail appeals…. and get donors giving when times are tough
![Harry Potter](https://classy-cobra.transforms.svdcdn.com/production/images/Articles/Top_tips/Harry_Potter_pic-300x207.jpg?w=300&h=207&auto=compress%2Cformat&fit=crop&dm=1401875145&s=ea2e05337f353f85f605779d782b53fb)
by Nicole Schmidt
Nicole Schmidt is convinced that we should all be copying J K Rowling by telling our stories they way she told Harry Potter’s. Ms Rowling, of course, sold millions of books and made a huge amount of money. Will we fundraisers raise millions for our causes if we adopt her techniques?
Read more