About the author

Simon Burne (he/him) has worked in the voluntary sector for a number of years, primarily in fundraising and marketing. He established ITDG’s (now Practical Action’s) fundraising operation in the 80s and was director of fundraising/marketing at Acorns Children’s Hospice, NCH (now Action for Children) and The Children’s Society. For eight years, he was a senior consultant with THINK Consulting Solutions. Simon was chair of the Institute of Fundraising from 2000-2003 and has written and spoken widely on both fundraising and marketing.