Sonia Triki

Greenpeace UK: Rang-tan and the story of dirty palm oil

by Sonia Triki

This landmark TV ad captured the hearts and minds of the public. It also helped Greenpeace tap into, and transform, the national conversation around palm oil.

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About the author

Sonia is problem solver and forward-thinking strategist. She has been working in the sector since 2011 first on the agency side, managing face to face campaigns, contracts and operation for clients such as WWF UK, BDCH, NDCS and many more. She then made the leap to charity which led her to contract for ActionAid in new products development. Shortly after she joined Christian Aid, she brought back DRTV and celebrity into the channel mix and managed budget and strategy for individual giving, church fundraising and digital marketing streams. Today Sonia is Head of Individual Giving and Legacy at Leonard Cheshire rebuilding the programme on the back of the rebranding; creating a new integrated approach to fundraising campaigns, launching innovative products and updating the legacy proposition. A proud Parisian, Sonia has always been passionate about politics, arts and raising money.