Basics of fundraising
15 things I would do if I were the new head of donor development, part 1
by Ken Burnett
This list came about when a US journal for fundraisers asked me to imagine I’d just started in a new job, with a clean slate and sufficient resources to set about transforming the donor development function. It’s included here to help anyone in an even vaguely similar situation. And to help me set out my philosophy of donor development.
Read moreThe Fundraising Cycle: the shortest book on fundraising, ever
by Redmond Mullin
Great tips on all you need to make fundraising complete.
Read moreWe can boost donor retention. But only if we get smart
by Chuck Longfield
Chuck Longfield created a SOFII classic with his last interview Data is Gold, providing SOFII readers with free access to real fundraising gems hidden within their donor files. Today SOFII enthusiastically adds part two, an in-depth conversation with Chuck that draws out five more golden nuggets of smartness.
Read morePresentation: 19 ways nonprofit organisations can use social media to connect with donors
by Tim Bete
This presentation from Tim Bete, fundraising director at St. Mary Development Corporation USA, will get you thinking about how you use social media and offers some great advice on how to make the most of this free marketing tool.
Read moreLessons for fundraisers from yesterday’s cigarette advertising: instructive campaign images from the 1930s, 40s and 50s
by Ken Burnett
This article has been on SOFII for some time, but I have a feeling we didn’t actually tell anyone. We hang our heads in shame and urge you to check out some astonishing cigarette adverts – and what campaigners and fundraisers can learn from them.
Read moreFeed the Children’s ‘baby box’
by SOFII
This is a story of classic product development. The baby box was devised specifically to respond to the need to maintain giving at a time when donor interest was flagging and the idea for it came from the best possible place – the charity workers on the front line. But the logic behind this initiative was unarguable and it proved to have lasting public appeal.
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