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SOFII (en)

Ideas, information, initiatives to help you change the world

  • History & evolution

      Foundations of Fundraising

    • Basics of fundraising
    • Best of the best showcase
    • Campaigning for social change
    • SOFII stars
    • The wit and wisdom of George Smith
    • The Denny Hatch archive
    • The Ken Burnett archive
    • The Simone Joyaux archive
    • The SOFII history project
  • Inspiration & effectiveness

      The main areas of fundraising

    • Arts and education fundraising
    • Brand development
    • Broadcast
    • Capital campaigns
    • Charity shops and trading
    • Corporate social engagement
    • Data and reports
    • Digital fundraising
    • Events and Community
    • Face-to-face
    • Individual donors
    • Legacy and in memory fundraising
    • Major donors showcase
    • Multi-media
    • Press advertising, off-the-page and inserts
    • Publications
    • Small charities
    • Telephone fundraising
    • The direct mail, door drops and household deliveries showcase
    • Supporter experience
    • Trusts and foundations
    • Video fundraising
  • Tools & techniques

      The Fundraiser’s Toolbox

    • AOG direct mail clinics
    • Better boards
    • Communications toolbox
    • Crisis fundraising
    • How to be an effective client
    • My first weeks as a fundraiser
    • Opinion and debates
    • Remarkable partnerships
    • The Jerry Huntsinger tutorials
    • Top tips & how tos
    • The great fundraiser’s bookshelf
    • Supporter loyalty
  • CDE: the donor experience project

      CDE: the donor experience project

    • SOFII’s letter to the future/ 32 lightbulb moments
    • CDE contents
    • The Commission on the Donor Experience
    • The 6Ps: a blueprint for transforming fundraising
    • CDE project 1: the use and misuse of language
    • CDE project 2: fundraising and vulnerability
    • CDE project 3: satisfaction and commitment
    • CDE project 4: thank you and welcome
    • CDE project 5: the supporter's journey
    • CDE project 6: the use and misuse of emotion
    • CDE project 7: companies
    • CDE project 8: trusts and foundations
    • CDE project 9: major donors
    • CDE project 10: legacies
    • CDE project 11: communication with individual donors
    • CDE project 12: inspirational creativity
    • CDE project 13: giving choices and managing preference
    • CDE project 14: getting the right people as fundraisers
    • CDE project 15: the role of trustee boards and senior managers
    • CDE project 16: creating a distinctive service culture
    • CDE project 17: leadership
    • CDE project 18: supporters as champions for your mission
    • CDE project 19: evidence of impact and effectiveness
    • CDE project 20: fundraising investment
    • CDE project 21: working with suppliers as partners
    • CDE project 22: media relations and the public face of charities
    • CDE project 23: small charities
  • WoW!

      WoW!

    • World-changers at Work: the what and why of WoW!
    • Meet the World-changers
    • Around the world with WoW! Exploring the world of work.
    • The WoW! Toolbox
  • Donate to SOFII

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  • About us
  • SOFII Contributors
  • Featured Organisations
  • Our Donors
  • Contact us
  • Facebook
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Lynda Harwood-Compton, SOFII director — lynda@sofii.org
Carolina Herrera, project manager — carolina@sofii.org
Joanna Culling — joanna@sofii.org

The SOFII Foundation – Registered charity no. 1124743
2 Leman Street, London, England, E1W 9US

Company limited by guarantee. Company registered number 06532074

© 2026 The SOFII Foundation

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