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- Diversificar ingresos: Más allá de los proyectos y donantes Diversificar fondos o ingresos no significa simplemente buscar más donantes; eso solo perpetúa la lógica de financiamiento basada en proyectos. La verdadera diversificación implica ir más allá y construir un modelo que integre otras fuentes de ingresos además de los proyectos, como programas e ingresos propios o unidades de negocio.
- El sourcing en la cooperación: cómo ser una organización local visible y atractiva para financiadores En la cooperación internacional y la filantropía, solemos pensar que son las organizaciones sociales las que buscan y compiten por acceder a fondos. Sin embargo, cada vez más, el proceso funciona en doble vía: los financiadores también hacen sourcing, es decir, buscan activamente socios locales sólidos, confiables y con capacidad de generar impacto real en los territorios o comunidades.
- How to fix the donation page your supporter can’t use Accessibility affects supporter experience, particularly when it comes to giving. In this article, you’ll discover some top tips for how fundraisers can spot accessibility problems and fix them too.
- New research and free guidelines for fundraisers using AI-generated imagery Confused about the implications of using AI-generated imagery in your fundraising? This research report and set of free guidelines can help your charity navigate the legal requirements and learn how to use AI images ethically.
- Kindness is contagious – The simple fundraising strategy of a small charity Why is kindness contagious and how can it impact your fundraising? Based on her super presentation at I Wish I’d Thought of That (IWITOT) 2025, new voice Rebekah Jerram talks about why she admires the small charity 52 Lives and their simple, effective fundraising strategy.
- From the Myth Smashers: We can’t ask new patients to donate, or can we? Saarah Abdeen discusses the assumption that fundraisers shouldn’t ask new patients to donate. Keep reading and discover the personal experiences that got Saarah thinking about how and why we should finally smash this myth.
- Open Letter to Tom Ralser re: The fallacy of ‘facts tell, stories sell’ Claire Axelrad responds to Tom Ralser’s opinion piece with an open letter. In it, Claire shares her perspective on storytelling, as a writer and fundraiser.
- Matched funding challenge boosts Ken Burnett’s latest 500-mile quest Thanks to the kindness and generosity of Chip Grizzard, the first £7,500 Ken raises will now be doubled! Could you help Ken reach his goal and raise even more for SOFII?
- The fallacy of ‘facts tell, stories sell’ In a new addition to SOFII’s Opinions and Debates showcase, Tom Ralser shares his view on the notion that ‘facts tell, stories sell’. When it comes to fundraising, Tom feels that relying on stories alone isn’t always enough to create a great appeal AND convince your donor to give.
- Age Action: ‘There is no fireside like your own’ direct mail Finding new donors and reactivating lapsed supporters is a huge challenge for any charity. But this direct mail appeal from Age Action in Ireland combines a long letter with hardworking lift pieces and a super matched giving offer to create something special.
