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59 pages tagged with Face-to-face:
- “Change for Good®” : la campagna promossa da UNICEF Da oltre 15 anni UNICEF raccoglie milioni, e milioni di fondi per i bambini più svantaggiati del pianeta. Come? Con un’idea semplice ma efficace: raccogliere le monete straniere che i viaggiatori non desiderano conservare.
- A Dismal Swamp: an extract from Our Mutual Friend showing Charles Dickens’ view of fundraising in Victorian England Charles Dickens’ perceptive view of fundraising from Our Mutual Friend, 1864. Download this entertaining and instructive insight into fundraising from 150 years ago.
- Advantage Africa: Christmas gift wrapping offer Your volunteers can be powerful donors for your cause. Advantage Africa uses the simple service of offering a Christmas gift-wrapping service in a local shopping centre that raises a substantial amount of money for their work in Kenya and Uganda. This is an idea that could be adapted to raise money all over the world.
- Albert Street Methodist Sunday School: the foot of pennies from the 1930s A small yet colourful part of England’s fundraising heritage had been discovered in a Methodist chapel about to be demolished. As their finder explains, these fun feet of pennies are engagement devices designed to make collecting for charity easy and so to hook neophytes into the habit of giving.
- Amnesty International UK: Virtual reality street fundraising Face-to-face (or street) fundraising often receives criticism, but this is an example of it at its best. Using virtual reality headsets, Amnesty International UK showed how devastating barrel bombs are to the people of Syria. Keep reading to find out how they created the campaign, then watch an IWITOT 2023 presentation that shows how this concept is still inspiring fundraisers and captivating donors at a variety of charities – eight years later.
- Are you asking for gifts personally, face-to-face? Simone Joyaux has a wealth of experience in how to talk to donors and asks a very pertinent question: are you asking for gifts personally, face-to-face?
- Becoming the bee, with Jean Bishop Meet Jean, a 91-year-old with a passion for fundraising, a smile for everyone she meets and a brilliant homemade bee costume.
- Blue Cross: Tap Dogs Terrific innovation by animal charity Blue Cross who found a funny and eye-catching way to get their rescue dogs to lend their paws to the cause.
- Bosnian Handicrafts: ‘shopping with a purpose’ campaign This highly professional multi-media campaign from Bosnia shows that inspirational and innovative fundraising can succeed anywhere.
- CDE project 11f face to face: appendices 1 and 2 - case studies and sources Case studies and sources.
- CDE project 11f face to face: appendix 3 - methodology My approach to pulling this paper together was to firstly reach in to the depths of my own experiences over the past 16 years.
- CDE project 11f face to face: putting the principles and actions into practice Welcoming the supporter and further communication.Upholding Good Practices
- CDE project 11f face to face: section 1 - why the ‘golden goose of fundraising’, F2F, is in such trouble now The approach.
- CDE project 11f face to face: section 2 - agreeing the principles of your relationship How to implementing a practical strategic process successfully.
- CDE project 11f face to face: section 3 - The Door Fundraising Rulebook Rules and principles.
- CDE project 11f face to face: section 4 - recruitment and training Recruitment of your fundraisers and/ or your external specialist agency.
- CDE project 11f face to face: section 5 - ongoing development By investing more in staff over their initial induction period, you can keep more staff, and retain more of the supporters that they go on to recruit.
- CDE project 11f face to face: section 6 - involvement devices and props In 2004, Gift Fundraising took Personal Digital Assistants to the street for the first time! Gone were the paper mandate forms, (unless the server was down), and the novelty of the personal data system was unleashed upon the face to face world.
- CDE project 11f face to face: section 7 - location and integration Over the last 5 years, face to face fundraising has been moving to private sites. The danger here is that the annoyance of face to face is just moving location.
- CDE project 11f face to face: section 8 - public relations Celebrating face to face publicly and changing the perception of what a face to face fundraiser is should be looked at in earnest. Some members of the public simply find it an annoying interruption in their day-to-day lives.
- CDE project 11f face to face: section 9 - auditing and compliance Auditing the agencies that fundraise on your behalf is crucial to gaining a full understanding of whether they comply with your policies, and those of our regulators.
- CDE project 11f: face to face The following paper looks at the way the experience for face to face fundraisers, both within agencies or in-house operations, has a direct impact on the way a supporter then experiences their journey with you as a charity.
- CDE project 23: part 3 - project 11 11. Communication with individual donors 11a. Mass Media 11b. Direct Mail 11c. Digital 11d. Community fundraising 11e. Telephone fundraising 11f. Face to face fundraising
- Concern Worldwide Ireland's direct dialogue fundraising campaign: ‘Help a child grow up’ Is your face-to-facing fundraising no longer as successful as it was? Is it giving you cause for concern? If the answers are yes, please click here to see how Concern Worldwide Ireland tackled the problem and came up with some brilliant solutions.
- Confessions of an unethical nine-year-old fundraiser One of the golden rules of successful fundraising is that before asking others to give, you should first donate yourself. Norma Cameron shows how the memory of one major gift you gave will give you comfort and confidence to be a better fundraiser. Here she tells the rather scary tale of her fundraising epiphany, inspired by something as simple as a collecting box.
- Covenant House Alaska: ‘moustache march’ Covenant House helps homeless and runaway youth in Alaska. Moustache march, has brought new supporters to their cause, as well as raising much-needed funds.
- Covenant House candlelight vigil Fundraising is at its best when it mobilises large numbers of people to take action for a cause that will bring about change. This exhibit demonstrates how to reposition an event that is ‘tired’ and make it work on multiple levels.
- Creating Better Futures: ‘name the bear– every child has a name’ competition How a tiny organisation with a turnover of only £16,000 is raising money to educate orphans in Zimbabwe.
- Cure Cancer Australia: ‘can too’ sporting events Young people raise money for a great cause while being coached by professionals in a whole variety of sporting skills.
- Face-to-face fundraising: Bill’s story Anne Marshall, Director of Field Operations for the Canada division of agency Up Fundraising, tells the inspirational tale of her friend Bill and how he is one of the best face-to-face fundraisers she’s ever met.
- Farm Africa: ‘ask for what you need’ How do you ask a maojor donor for $50,000 when she’s at the other end of a telephone line and you’re in a very noisy tapas bar? Do you make ‘the ask’ in the worst possible surroundings? The lesson from this case study is that as long as ‘the ask’ is right, it doesn’t matter where you are.
- Fundraising in the First World War: fighting the good fight Fundraising and charitable volunteering is a rather under-reported component of Britain’s war effort during the First World Ward, says Tony Charalambides, but it had an enormous impact on its outcome.
- Fundraising in the First World War: how the fundraising ground force made a difference Asking someone in your immediate vicinity for monetary help is as elementary as fundraising gets. More often than not, it’s as effective as it gets too – which is why it pops up throughout history. Fundraising during the First World War was no different.
- Greenpeace India: SMS lead generation Face-to-face fundraising everywhere faces the same problems of high cancellation rates and low retention. This innovative, adventurous approach to pre-qualifying leads for F2F is particularly interesting in that it was first developed and tested in India. The SMS lead generation campaign is a filter mechanism designed to source ‘warm prospects’.
- Greenpeace International: the reinvention of face-to-face fundraising Across the world the approach Greenpeace developed for direct dialogue changed the way fundraising organisations recruit new monthly direct debit donors. Raising millions, perhaps billions of pounds in the process.
- Greenpeace: Face-to-face reinvented during the pandemic With the coronavirus pandemic in full force, Greenpeace reinvented their face-to-face fundraising and did so with the needs of the donor in mind. Click to read why Shabby Amini celebrated this campaign at IWITOT: the supporter experience edition.
- ITIHAS (I Think I Have a Solution) leadership workshop If you want to find new angles on fundraising, SOFII has long been an advocate of keeping a close eye on what’s happening in India.
- Jeans For Genes: statues wearing jeans This is an original and fun idea that seems great for attracting awareness and as a backdrop against which the charity can easily rasie money from an intrigued and amused public.
- La campagna di acquisizione di Plan UK Che sia per lanciare un nuovo software, un brano musicale o un film, prevedere una fase di test è il segreto per una campagna di successo. Potrebbe funzionare anche per i progetti di adozione a distanza, prodotto prediletto da tante ONG? Scopritelo qui.
- Macmillan Cancer Care and Bethesda Hospice: meet Etta Macleod, an extraordinary fundraiser Etta Macleod personifies the unsung heroes of the fundraising world: the courageous tireless volunteers who raise millions of pounds for their favourite causes. Etta’s fundraising is unconventional and a pleasure to witness.
- Marie Curie and Yorkshire Building Society – The Hour of Need Find out about the amazing work Marie Curie in the UK achieved through their partnership with the Yorkshire Building Society. They smashed their fundraising target, involved themselves at every level of YBS’ structure and reached deep into local communities. An inspiration.
- Path for Life Medical Rehabilitation and Therapy Centre: ‘path to life’ concert in Uzhgorod City This is a straightforward but very professionally run event, the first of its kind in Uzhgorod. The objective of the event was to raise money to support the centre and to introduce the concept of a benefit concert to the local community.
- Pivoting and pirouetting: how face-to-face got the moves during coronavirus Despite the 1st International Face2Face Fundraising Congress being forced to move online during the pandemic, organiser Daryl Upsall sees a bright future ahead and celebrates the face-to-face fundraisers who have risen to the challenge.
- Plan International UK’s ‘prospecting’ campaign Sampling has become the primary route for selling software, music and film. Could it be applied to child sponsorship, which is such a desirable ‘product’ for many charities?
- RSPCA New South Wales: cupcake day The brilliant thing about this idea is that the supporters do most of the work and they have a great time too.
- Sense’s brilliant style for face-to-face fundraising Imagine the dark and silent world of a deaf and blind child. That's what Sense's street fundraisers asked passers-by to do. Those who stopped to listen were treated to a charming, evocative story that eased them effortlessly into the charity's case for support.
- The collection: it’s never too late to do something wonderful. A new fundraising experience for less-than-new fundraiser Ken Burnett: rattling a bucket on behalf of Syrian refugees. Read how he met some interesting people, raised some money and learned that truly it’s never too late to do something wonderful.
- The day World Vision welcomed me to their world Here is Laura Croudace’s personal account of a new form of face-to-face experiential donor recruitment. It all started when she spotted a mud hut when out shopping with her family one day.
- The face-to-face fundraisers back on the street after lockdown As face-to-face fundraising markets slowly reopened in parts of Europe, Peter Steinmayer, Head of Face-to-Face at the Austrian Fundraising Association (Fundraising Verband Austria), shared his insights from the fundraisers’ first days back on the streets of Vienna.
- The Help Hollie campaign: how relationship fundraising works at Anthony Nolan John Logan’s niece Hollie showed incredible bravery in the face of illness and was a true inspiration. In this article John explores how relationship fundraising and emotion formed core aspects of the Help Hollie campaign.
- UNICEF Canada: 360° immersive experience Discover how UNICEF Canada brought donors and beneficiaries closer together, via their excellent use of virtual reality.
- UNICEF India: the ‘tele-facing’ campaign This novel approach to re-qualifying potential major donors sits between telephone and face-to-face fundraising. It is an example of how telephone fundraising and face-to-face fundraising are evolving and being adapted in India to take account of the country’s large population and distinctive business culture – with quite impressive results.
- UNICEF: trick or treat A simple idea that has grown over many years. A fun way for children to help other children, which has lasted for nearly 60 years, is now supported by hundreds of thousands of young people plus their teachers each year and is still going strong.
- United Way Hungary: ‘why do I help?’ campaign This campaign raised additional funds from corporate sponsors, increased the number of donations from employees and raised awareness of giving and volunteering.
- Why coronavirus has been UNICEF’s catalyst for change in face-to-face fundraising The pandemic has hit all areas of fundraising hard, but none more so than face-to-face. Here, Daniel McDonnell of UNICEF shows you how the crisis has transformed their approach to street fundraising.
- Woman’s Royal Voluntary Service: Face-to-face postcard This is a wonderful example of outstanding stewardship. It shows that developing a strong relationship with the donor at the earliest possible stage can significantly affect loyalty and reduce attrition in a notoriously difficult and challenging type of donor recruitment.
- World Vision: The Story Shop Learn how World Vision took their cause into the world of high-end shopping – through an interactive, beautifully-designed store that was informative and made it easy for donors to make their gift.
- WWF: Virtual reality tiger experience Experiential marketing and virtual reality are a roaring success for WWF UK's Adopt a Tiger face-to-face campaign.
- Youth PWR: Face-to-face funds youth empowerment initiatives For a young, emerging charity, trying out a new form of fundraising can be a daunting prospect. But we hope this face-to-face (F2F) fundraising success story will motivate others to be brave and bold.
