2 pages tagged with Legacies:

  • Barnardo’s: ‘Be More Gladys’ legacy television ad by Gina Hollands UK children’s charity Barnardo’s hoped to attract new legators with their first-ever television legacy ad campaign, Be More Gladys. This ad took a fresh, bold approach that is helping them stand out in a crowded market and reach new audiences.
  • New study finds legacy giving has gained ground beyond boomer generation by Remember A Charity Legacy giving is one of the largest sources of voluntary income for UK charities, but what are the latest trends in legacy giving? These new findings from a long-running benchmarking study provide vital insights for fundraisers – simply click to learn more.