2 pages tagged with Long letters:
- Musings of a direct response fundraiser no. 1: revisiting the basics In this first article in a new series focusing on what you really need to know about direct marketing for fundraising, seasoned Australian fundraiser Jonathon Grapsas sets out some of the direct-mail basics. They might surprise you…
- University of Sheffield: Direct mail – the longer the better? Two page vs. four page letters How the University of Sheffield drew on best practices to challenge their own preconceptions and achieve markedly improved results.