3 pages tagged with Retention:
- A simple equation, plus three big reasons to buy this book There are many good books on fundraising, says Craig Linton, but not many truly great ones. Retention Fundraising by Roger Craver of the Agitator is one of those books and is an instant classic. At its heart is the simple equation: retention + commitment = increased lifetime value. Read it, find the big reasons – and banish attrition forever.
- Do you have the answer to the donor consent issue? Here’s a behavioural scientist’s perspective Asking for your donors’ consent about when and how to contact them is a hot topic right now. Where do you stand?
- How to get from Good Intentions to a Great Supporter experience – and retention In his second of two articles on how charities operate, Charlie Hulme looks at supporter journeys. All charities like to use the right words like ‘commitment’, but are they actually delivering results? When they do things right, the results can be outstanding, as Charlie demonstrates.