Tags
32 pages tagged with Stewardship:
- Abortion Support Network: ‘Why do you support ASN?’ By asking a simple question of their donors and sharing the responses in later communications, a small charity provided inspiration for all fundraisers.
- Big Dog Ranch - Great Give 2017 With excellent donor stewardship using the latest technology and a bank of research to back its strategy, this campaign was a rip-roaring success and shows the value of learning from the past to improve on the present.
- CDE project 13 section 3: the theory Action, conflict (problem) and resolution (solution). Three simple steps at the heart of how we communicate. And in fundraising terms, three steps which bring the donor and the charity together for mutual benefit.
- CDE project 17 section 2.1: introduction ‘It’s about giving and engaging people, it’s this lovely virtuous cycle where you get to give money, and you get to do something yourself that actually makes a difference.’
- CDE project 17 section 2.2: ‘Define and champion’ and ‘Help people see’ ‘You need to develop that sense of shared consciousness…so we all know what the picture is, what we’re striving collectively to do and we’ve got permission to get on and do it.’
- CDE project 17 section 3.1: people build great relationships 'Leadership is a potent combination of strategy and character. But if you must be without one, be without the strategy.'
- CDE project 17 section 3.2: inside-out leadership It is not about changing others – it is about changing yourself first.
- CDE project 17 section 3.3: trust - risk - people Richard Turner said that one of the most powerful shifts he has ever made as a leader was deciding to spend time every week with the people he manages.
- CDE project 17 section 4.1: culture - create an adaptable, empowered environment A major turning point for Solar Aid came when their leaders decided to focus their efforts on solving one challenge in particular: the fact that the most common source of light in the evening for many people was the kerosene lamp.
- CDE project 17 section 4.2: the game is different now The challenge is that the world in the 21st century is fundamentally different to the 20th century. Changes in technology have had a huge impact on the environment in which charities now operate.
- CDE project 17 section 4.3: we now need a different kind of leadership Develop a shared consciousness. Model it. Be consistent.
- CDE project 17 section 4.4: devolve responsibility - growth mind-set Empower everyone to think for themselves and take action.
- CDE project 17 section 4.5: culture Ideas and activities that will help you create an adaptable, empowered environment
- CDE project 17 section 5: conclusion If our charities are to respond and help supporters solve the problems they care about, leaders need to deliberately cultivate an environment that is adaptable, informed and empowered.
- CDE project 18 appendix 1: sources Sources that informed and influenced this project.
- CDE project 18 appendix 2: Sticky Marketing & Digital Selling In November 2016, Rory White, founder of Flow Caritas, hosted an event with Grant Leboff, author of ‘Sticky Marketing’ and ‘Digital Selling’. A group of Directors of Fundraising were invited to hear his views on marketing, and how it applies to fundraising. Here is an edited transcript of his key address to the group, reproduced with permission from Grant and Rory.
- CDE project 18 section 2: the approach to compiling case examples Content outline.
- CDE project 18 section 3: action 1 - understand the paradigm shift Putting the principles & actions into practice.
- CDE project 18 section 3.1: action 2 - adopt the right mindset Adopting the right mindset is probably the most important action of all. It is what you need in place at the outset and it influences the actions that follow. In time, it will be part of the overall culture within the organisation.
- CDE project 18 section 3.5: action 6 - provide an experience that donors will talk about An ideal opportunity to inspire supporters to spread your story is simply when people give or choose to fundraise for you. It is when they have taken the emotional decision to support you.
- CDE project 18 section 4: characteristics of applying these principles Check here to see the characteristics you would expect to see of a charity applying this approach.
- CDE project 9: putting the principles and actions into practice - part 1 Improve the (major) donor experience by… being really clear about what a major donor to your organisation actually is.
- CDE project 9: the approach There is a clear implication that improving the major donor experience is important to major donors, to individual organisations and to the charitable sector as a whole. This project of the Commission aims to suggest how.
- Collecting stories from your donors Do you ever ask donors for their stories? Nonprofits have access to a crucial resource and it’s a fundraiser’s role to tap into it.
- Habitat for Humanity: Happy Mother’s Day video By featuring actual beneficiaries in this video campaign Habitat for Humanity Waterloo Region, Agents of Good and Atomic Spark found the emotional core of the cause to connect with donors.
- How to get from Good Intentions to a Great Supporter experience – and retention In his second of two articles on how charities operate, Charlie Hulme looks at supporter journeys. All charities like to use the right words like ‘commitment’, but are they actually delivering results? When they do things right, the results can be outstanding, as Charlie demonstrates.
- How to master the soft skills of fundraising There are many opinions and articles out there on how to approach donors and win them to your cause with hard skills, but in this article, Stephanie Dotto of CharityJob explores the softer skills that are too often overlooked.
- MyOxfam app The MyOxfam app allows supporters of Oxfam to manage their donations to the charity quickly and without hassle; it also gives them real transparency about the impact of their donations.
- NSPCC: the Little Book of Change A brilliant example of stewardship at its best, the NSPCC’s Little Book of Change is a superbly-chosen high value thank you for major donors and volunteers alike. The Little Book of Change was designed to bring to life a range of outcomes for children that had previously been presented in a statistical report. Individual stories of children and families are shown through letters, poems, stories, magazine articles and drawings. This approach could be utilised by any organisation to make its key stakeholders feel part of what the organisation is trying to achieve and to secure their help in the long-term.
- NSPCC’s Full Stop campaign - a fundraising triumph. Part five: recognition and consolidation The Full Stop appeal itself was only one chapter in the story of this groundbreaking campaign, as Giles Pegram reveals how the NSPCC ensured its donors were properly recognised and its success in the appeal was consolidated.
- Serve or inspire? That is the question Inspire is often a misused word in the fundraising world but it is not just a way of recruiting and even retaining donors. Inspiration can go much, much further.
- Toronto Dominion Charitable Trust: #TDThanksYou video Can a bank’s way of thanking customers be an inspiration for fundraisers? In this presentation from our IWITOT session at the FINZ Conference 2020, Karla Paotonu got attendees thinking about how they acknowledge their donors.
