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2 pages tagged with Warm Appeals:

  • Royal Ballet and Opera: Annual ‘Pointe Shoe Appeal’ by Lewis Hammond This new addition to our arts and education showcase is a great example of ‘if it ain’t broke, don’t fix it’. The Royal Ballet and Opera have been sending a variation of this successful appeal for over 20 years – allowing many donors to give the gift of pointe shoes.
  • St. Patrick’s Home of Ottawa Foundation: ‘One Song’ direct mail by John Lepp This warm direct mail appeal has it all. Using great copy and simple and effective design, the appeal begins a beautiful conversation with each donor. Unsurprisingly, the results and emotional responses from supporters of St. Pat’s prove that taking time to craft a special appeal can really pay off. Dive in and get inspired before writing your next appeal.