2 pages tagged with Asking amounts:
- Good asking: the role of research in efficient, effective and enjoyable fundraising. Why does good asking need research? This is the question explored in this fascinating report by Beth Breeze of the University of Kent, and her conclusions will inspire every fundraiser who reads them.
- Musings of a direct response fundraiser no. 2: finding the ‘sweet spot’ Our job as fundraisers is to find the sweet spot: an amount that is appropriate to that donor at that time. In his second article on the musings of a direct response fundraiser Jonathon Grapsas shows exactly how to do it.