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6 pages tagged with Donor loyalty:
- A single measure of the health of your supporter relationships Roger has looked at how you can encourage loyalty and then build on it. Now, he explores how your organisation can evaluate your relationships with donors.
- Growing supporter loyalty doesn’t happen by accident Securing your donors’ loyalty requires work – and investment. In the latest article in this series, Roger Lawson explains how a little investment can make a huge difference.
- Investing in supporter loyalty improves retention and grows income – and now it’s quantifiable This is a first for our sector – an investigation into donor loyalty involving thousands of donors from a dozen charities. Check out the findings in this article and download your copy of the free report.
- Magic matters… if we want to truly engage ‘Magic moments’ and unforgettable experiences are the key to donor loyalty, says Roger Lawson.
- What creates highly loyal supporters? What are the drivers of donor loyalty, the things that will compel them not just to donate but to be champions of your cause for years to come?
- Why is it key for fundraisers to understand supporter loyalty? What is loyalty? It’s a word we all use. But what do we mean by it? Roger Lawson explores loyalty in fundraising and says, ‘loyalty is how your donors feel about you’.
