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3 pages tagged with Siegfried Vögele:
- Secrets of direct mail 2: answering the right questions with your envelope In part two of our series on the ideas of Siegfried Vögele, Chris Keating explains how to use Vögele’s method in how envelopes are designed. Something that simple can make all the difference to your direct mail campaign. And you could also help some capybaras too.
- Secrets of direct mail 3: how people read letters How do potential donors react to direct mail letters? In part three of our series on the legendary Siegfried Vögele, we explain this important aspect of his approach.
- Secrets of direct mail 4: storytelling, fundraising and the dialogue method How does Siegfried Vögele’s dialogue method work in terms of storytelling? In the final piece in his series on the great man, fundraiser Chris Keating explores how and even asks why storytelling matters in fundraising.
