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2 pages tagged with Testing:
- Musings of a direct response fundraiser no. 1: revisiting the basics In this first article in a new series focusing on what you really need to know about direct marketing for fundraising, seasoned Australian fundraiser Jonathon Grapsas sets out some of the direct-mail basics. They might surprise you…
- The HandleBards: Finding the best ‘messenger’ for an online fundraising appeal Will the identity of the messenger have an impact on the level of and number of gifts? This small theatre company tested the importance of the messenger when embarking on a £10,000 fundraising drive for their hugely important education programme.
