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7 pages tagged with Tutorial:
- Tutorial 13: The PS – how to have the final word Your PS is a vital selling tool – just as important as the headline. In fact, the PS is often the first and last words your donors read! Why? Human nature, I guess. A postscript arouses curiosity. It’s irresistible.
- Tutorial 14: How to communicate with photographs If ‘a picture is worth a thousands words’ why do nonprofits persist in creating appeals with 2,000 words, or more, with no pictures?
- Tutorial 15: Creating a chemical reaction When you put a letter, a reply card, a reply envelope and an enclosure in a carrier envelope, you are mixing together five separate elements. But suddenly, when they are all in the package, you no longer have five separate items. Instead you have a chemical reaction.
- Tutorial 16: How to write in a warm personal style A professional writer knows that a letter must have more than technical exactness. Personality has to radiate through the words. But what kind of personality?
- Tutorial 17: Write the way you speak – 10 suggestions Remember, an oral style is not just recording your ordinary speech patterns. It’s much more. To repeat: it’s writing like you talk, if you edited your ordinary speech patterns. Here are some ways to achieve that goal.
- Tutorial 7: A funny thing happens on the way to the mailbox A letter owes part of its power to the way in which it is delivered. Perhaps your mail is delivered to your door. Do you ever rush to the door when you hear the mail hit the floor? Or perhaps you have to walk or travel a distance to collect your mail. Do you ever feel your pulse quicken in anticipation of collecting your mail?
- Tutorial 8: Making the reply device work When should you omit a reply device? Almost never! The two major exceptions are...
