Opinion and debates
Hot topics abound in fundraising and this showcase puts the spotlight on some of our sector’s most influential controversies and opinions. In these feature articles and debates, fundraisers are free to give their views. These pieces are designed to be balanced, constructive and respectful of the sensitivities of others. Some of the authors have started a debate within their articles, and we invite you to add your ideas in the comments.
The emotional brain
by Ken Burnett
Seasoned fundraiser Ken Burnett says of his latest article, The Emotional Brain, ‘It seems to me that fundraisers don’t know as much as they might about what it is that makes people give and why; what makes them loyal or repeat donors and what binds them to our cause above other causes, come what may. So I’m fairly sure that the emotional brain is the most important subject I’ve written about in a long time. Working on it has quite altered my view of what, as fundraisers, we should be doing when we acquire and then communicate with our donors.’
Read moreCommitment. And why it matters more than anything for fundraisers
by Ken Burnett
Has the argument about the value of donor commitment finally been brought to an end? Ken Burnett reports on how Roger Craver of the Agitator and his colleague Kevin Schulman have developed a way to calculate your donors’ commitment and, from this, ascribe a commitment score to each of them.
Read moreThree little words lost – the end of Make Poverty History
by Ken Burnett
The ambitious proposition explicit in the Make Poverty History campaign may not yet have succeeded in changing political agendas, far less in eradicating poverty. But it has certainly captured the public's hearts and minds.
Read moreInvesting in testing - part 1
by Ken Burnett
Has the rigorous testing regime that used to pervade in every seriously ambitious charity been allowed to slip in your organisation? Are your trustees afflicted with the ‘lowest possible acquisition cost’ mentality? You must test properly, says Ken Burnett, otherwise your prospects for innovation are reduced to a matter of random chance.
Read moreWhat would Steve Jobs do at your nonprofit?
by James Read
James Read, creative director and copy chief at Grizzard asks, ‘What would Steve Jobs if he were CEO of your nonprofit?’ Wow your donors, obviously, but what else?
Read moreIs Asian charity different from Western charity?
by SOFII
Looking for some insight into fundraising in Asia? Mitchell Hinz has some advice.
Read moreGive that gift back!
by SOFII
What happens if a donor wants their money back? Donna Caputo has some advice.
Read moreWhy should God have all the best ideas?
by Ken Burnett
Plagiarism, we all know, is the most sincere form of flattery. Why trouble to think of your own big idea, if you can steal – or, perhaps better, borrow – someone else’s?
Read moreTo ask or not to ask, that is the question when saying thank you to a donor
by Lisa Sargent & Sean Triner
Find out what Sean Triner, co-founder and director, Pareto Fundraising in Australia and Lisa Sargent, principal at Sargent Communications, LLC in the USA have to say about this.
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