Major donors showcase
Major donor fundraising is one of the most important but delicate areas of the fundraiser's profession. This showcase will equip you with all the tools you need to become a truly successful major donor fundraiser.
Make–A–Wish Foundation: high value direct mail appeal
by Mal Warwick
The innovative proposal format singles out this interesting, informative and award-winning direct mail pack for special attention on SOFII.
Read moreAfrican National Congress: the emergency pre-election fundraising, from 1992
by SOFII
The ANC campaign that pioneered professional political fundraising in the UK and offered the British public the chance to play an active role in getting rid of apartheid forever.The campaign raised £2 million in six months with no budget and just one paid member of staff.
Read moreRNLI: the legacy letter
by SOFII
This is a classic example of a direct appeal to supporters, asking for information that will help plan future income. The candid, plain-speaking, respectful copy reminds supporters that RNLI relies heavily on legacies to fund their work. You can read the whole thing here.
Read moreNature Conservancy of Canada: Legacy mailing
by SOFII
Step into our archive as David Love shares how Nature Conservancy of Canada (NCC) accessed the ‘pot of gold at the end of the fundraiser’s rainbow’ with a classically straightforward but very appealing legacy piece. Without doubt, this carefully and sensitively crafted pack will have raised funds very effectively for the cause and the organisation that created it.
Read moreNature Conservancy: launch of their Science Council
by SOFII
Many fundraisers shy away from asking for big gifts particularly through the mail, but experience constantly shows that if it is well done, it works.
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