Francesco Ambrogetti

CDE project 6: the use and misuse of emotion. Section 3.1: the science of emotions.

by Francesco Ambrogetti

In order to understand why and how emotions are so crucial in the donor experience, we need to understand why people give to charities.

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About the author

Francesco returned to Italy in 2015 after 20 years abroad, as marketing and fundraising director of UNICEF in Italy. Francesco has 20 years of senior‐level fundraising leadership experience with major international charities including UNICEF, UNAIDS, UNHCR, MSF, WWF, Red Cross. His experience extends worldwide and includes raising billions of dollars in Europe, Africa, Asia and Latin America. He launched the campaign Schools for Africa for UNICEF that raised over $200 million until now. 

He is professor of fundraising at Bologna University and frequent speaker at international & national fundraising congresses and frequent blogger and author of articles on fundraising and marketing. He is also author of the book ‘Manuale di fundraising per le organizzazioni nonprofit’ (Handbook on fundraising for nonprofit organizations) published in 2005.